On KYM, for instance, we have A LOT of images, so ShortPixel is taking its time. Once you’ve installed the plugin and connected it using your API, all you have to do is open the plugin, select ShortPixel Bulk option, and watch it steamroll through your images.ĭepending on how many images you have, this process can take anywhere from 30 minutes to 30 hours. From the installation to the actual optimisation process, you don’t really have to do anything. ShortPixel is a wonderfully designed piece of software. But the two big takeaways were Kinsta for hosting and ShortPixel to tackle the large amount of images I had on my site. Working with this guy, I learned about speed – how it’s achieved, what you can and can’t do, and what you NEED running on your site, as well as what you don’t (stop installing useless WordPress plugins!). Eventually, I found a proper SEO and he pointed the issue out right away – my site was too damn slow (I’m talking page-load speeds of 8+ seconds). I knew this was typical SEO bulls**t, so I kept on looking. I had multiple specialists in to look at the site, and they all said more or less the same thing: you can’t do anything about MEDIC. Back in August 2018, one of my sites got SMASHED by Google’s MEDIC and ended losing around 60% of its rankings. The biggest lesson, however, was just how much speed can affect your SEO rankings. Before taking over KYM, I learnt a lot of lessons running another site, my side-hustle.
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